Apple Got New CEO of Fashion Brand Burberry

Amazing! Apple just announced that it’s retail division will be led by Angela Ahrendts, CEO of a fashion brand Burberry.

One of the statements by Apple’s CEO Tim Cook:

I am thrilled that Angela will be joining our team, she shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.


On the other side Ahrendts expresses her ambitions as:

I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline. I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.


This is a norm in Apple that they always get specialized people in order to improve their company’s activities. And this has worked to some extent too. But the question is what are the next big thing by Apple? What are your thoughts?

Is this the end of this review? Yes.

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