Islamabad, on August 20, 2014. Telenor Pakistan’s youth centric brand djuice has been named the most socially devoted Facebook brand in the world in telecommunications industry, according to a global study. According to analytical data released by Socialbakers.com djuice was in the lead in telecom sector with 100% response rate with over ten thousand user questions answered in July 2014. It is pertinent to note that in March 2014 djuice became Pakistan’s largest followed youth brand with over a million fans on Facebook and most followed youth brand in Pakistan’s telecom industry.
According to Socialbakers.com Telenor Pakistan’s post from FIFA Football World Cup campaign became the second most popular post in Pakistan with total interactions in excess of fifty thousand and an engagement rate of 7.7% whereas an average post engagement rate in Pakistan, according to the report, is merely 0.22%.
While sharing his views on significance of social media, Irfan Wahab Khan, Chief Marketing Officer, Telenor Pakistan said, “Telenor Pakistan believes in innovation and as we aim to take this innovation story forward especially in this new exciting times of 3G in Pakistan. We believe that the social media is a powerful tool in building a stronger bond and relationship between our customers and our brands.”
Telenor Pakistan has always been active on social-media platform with an aim to directly engage with its customers. The telecom was also ranked as most socially devoted telecom brand in 2012 by Socialbakers.
djuice is Telenor’s mobile phone plan brand for youth and is available in Pakistan, Bangladesh, Hungary, Montenegro, Norway, Sweden and Ukraine. It is the world’s No. 1 mobile youth brand.
Socialbakers is a company offering monitoring and tracking tools for analysis of social networks that are used for comparing social media stats and metrics.