Samsung shuffles executives after Galaxy S5 design gets slammed

Samsung has appointed a new head of its design team less than a month after the Galaxy S5 went on sale, a change that hints the company has finally taken years of negative feedback to heart.

The hardware on Samsung’s Galaxy S line of smartphones has helped make the company the largest manufacturer in the world, but the design and extensive use of plastic has come under fire again and again.Samsung`s vice president Min-hyouk Lee had been promoted to head of design team within the Mobile Communications Business unit. It’s a change that will allow his predecessor, Dong-Hoon Chang, to focus more on his role as head of the design strategy team, which is responsible for long-term design strategy across all of the Samsung Electronics’ businesses.

Min-hyouk Lee

Min-hyouk Lee

The change signals that Samsung has finally taken some of the negative feedback directed at the Galaxy S family onboard.Samsung’s new design head needs to develop a more distinct design language and pick better materials, according to Spencer.Expensive smartphones used to be differentiated with bigger screen sizes, but these days a growing number vendors are offering more affordable models with 5-inch or bigger screens. Now, new smartphones like the HTC One M8 and Huawei’s Ascend P7, are getting better materials to make them worth the extra investment.

Huawei’s Ascend P7 & HTC One M8

Huawei’s Ascend P7 & HTC One M8

Samsung is still the largest smartphone manufacturer by a wide margin, but the company isn’t invincible. During the first quarter its market share fell year-on-year, while competitors such as Huawei Technologies and Lenovo increased their shares, according to reports from multiple market research companies.

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